- Pramod Goel
- Nov 20, 2024
Healthcare providers in Turkey face significant challenges in attracting international patients, especially as competition in the global medical tourism market intensifies. Many facilities encounter obstacles in visibility, marketing costs, and building a strong international presence.
To address these challenges, the Turkish government has introduced a 60% reimbursement incentive for international marketing expenses. When combined with partnerships with platforms like PlacidWay, this support helps healthcare providers overcome these barriers and stand out in a competitive field.
Key Challenges for Healthcare Providers in Turkey
High International Marketing Costs
Reaching international audiences through effective marketing is expensive. Digital and traditional advertising costs add up quickly, making it difficult for small or newly established providers to maintain a consistent presence abroad.
Global and Local Competition in Medical Tourism
The expansion of medical tourism globally places Turkey in direct competition with established destinations such as Thailand, Mexico, and India. Domestically, the market is dense, especially in Istanbul, where thousands of clinics compete in the same region. Providers must differentiate their services and create a unique presence to stand out.
Language and Communication Barriers
Language barriers can make it challenging to reach and communicate effectively with international patients. Providers must have multilingual staff and well-managed multilingual online platforms to cater to diverse patient groups.
Building Trust and Reputation in New Markets
Establishing trust with patients from different countries requires consistent brand management, reliable marketing, and a presence on reputable platforms. Building credibility outside Turkey can be difficult without the right resources.
How Turkey’s 60% Marketing Incentive Addresses These Challenges
To help providers overcome these obstacles, the Turkish government offers a 60% reimbursement incentive for international marketing and promotion expenses. Managed by the Ministry of Trade, this incentive allows healthcare providers to communicate effectively with international patients.
Incentive Details
Eligible Marketing Expenses:
• Media advertising (TV, radio, print materials).
• Digital marketing on social media and search engines.
• Creation and management of multilingual websites.
• Production of promotional materials such as videos, demos, and brochures.
Financial Benefits:
• 60% reimbursement of international marketing expenses.
• Maximum annual reimbursement of 12,023,000 TL for eligible marketing expenses.
• Available for healthcare institutions meeting Turkey’s medical tourism authorization standards.
Incentive Duration:
• Covers expenses for up to 5 years, enabling facilities to establish sustainable marketing efforts in new markets.
Why Should Patients Choose You?
In a competitive market, patients look for providers who excel in expertise, transparency, quality of care, and patient support. By highlighting your unique services, success stories, and commitment to international standards, you can establish yourself as a trusted choice in a crowded field.
Maximizing Turkey’s Incentive with PlacidWay
Healthcare providers can further optimize their marketing efforts by partnering with PlacidWay. PlacidWay is a platform that connects healthcare centers with a broad global audience seeking treatment abroad. Its extensive reach and reputation allow Turkish providers to maximize the benefits of the 60% incentive.
Increasing International Visibility
Through PlacidWay, Turkish providers gain instant access to a global audience, expanding their reach beyond independent advertising efforts.
Building Trust with Potential Patients
Being listed on a reputable platform like PlacidWay enhances a provider’s credibility, which is critical for attracting patients from around the world.
Optimizing Marketing Expenses
The incentive’s reimbursement for digital and traditional marketing can be strategically applied to PlacidWay promotions, increasing visibility without exceeding budgets.
Expand Your Reach with Turkey's 60% Marketing Incentive and PlacidWay Partnership
The 60% marketing incentive is a powerful opportunity for Turkish healthcare providers to overcome the challenges of international visibility and patient acquisition costs. By partnering with PlacidWay, providers can leverage this incentive to expand their global reach, attract more patients, and position Turkey as a leading destination for medical tourism. With strategic use of this support, Turkish healthcare centers can strengthen their global presence and achieve significant growth in the medical tourism sector.
